Information Managemen Research Paper Example | Topics and Well Written Essays - 2000 words

Information Managemen - Research Paper Example Managers in architectural companies can communicate with an iOS device. The MDM server utilizes a feature known as apple push for notification. The service provided by this device is lightweight and scalable hence connects with MDM to recover pending actions and questions. Managers using the notification services are able to use MDN servers to keep contact with the device that affects performance. Architectural companies can integrate, deploy, and secure iPhones in their system. There are features in iPhone 5 that ensure Microsoft exchange and accesses to corporate emails, calendar and contacts. iPhone 5 can be used to keep valuable data because it has an enhanced data protection. Staff in the company can have accesses to corporate networks with support from Wi-Fi protocols. Architectural companies can take advantage of iPhone features to enhance the company. Furthermore, iPhone 5 is portable because it is the thinnest and lightest phone ever. It is 7.6mm thin and weighs 112 Mgs. Sta ff in architectural company can experience the stunning view offered by iPhone 5 since it has a 4-inch retina display with 326ppi. It offers staff in architectural firms an opportunity to see more content from the internet because it has a large screen. Managers in architectural companies can take advantage of the massive display because of the updated default software like iPhoto and garage band. IPhone 5 displays have two black stripes at both sides for adjustment with screen resolution. The touch sensors integrated into the screen provide the most advanced display that reduces sun glare hence making images sharper. Architectural companies can enjoy services of ultrafast wireless offered by iPhone 5. This provides ready connectivity within the company. The phone supports 802.11 a/b/g and 802.11n dual network supporting frequencies between the range of 2.4 GHz and 5 GHz. IPhone 5 has the broadest carrier ever compared to other phones. iPhone 5 has an A6 processor that is twice fast er and twice graphics thus providing an incredible experience. Architectural companies can enhance performance through iPhone 5 since is it has a 1.05 GHz processor that is paired with one GB RAM (King, Pp 1). Cores found in A6 are designed to work with smartphone thus enhancing performance. The advanced A6 processor has a new architectural design that allows the company to control performance of A6 to the hilt. This means iPhone 5 has a high processing power compared to other phones. There is little difference between iSight on 4S compared to iPhone 5. At the back, there is a device loaded with 8 megapixels brightened sensor supported camera. The camera can shoot HD videos and produce clear pictures. From the previous VGA, iPhone5 can capture 720p videos because it equipped with 1.2 megapixels. In comparison to Samsung Galaxy S3, iPhone5 has a panorama mode for holding down one key and moving the phone around to capture pictures. iPhone 5 has a feature known as Siri that stirred Sm artphone market because it is more intelligent than ever. S-Voice in Samsung Galaxy SIII or Google lacks many features compared to Siri. This is because Siri has a capability of answering to a broad category of questions (King, Pp 2). The feature has a capability of booking reservation in the best hotels and saves the best seats in movie theatres. Siri helps in launching apps and putting status in Facebook. Siri in iPhone 5 gives individuals the opportunity to understand sports. Within few

Classification and Marine Biodiversity Essay Example for Free

Classification and Marine Biodiversity Essay Important Background Information that you need to know and understand: (Understand the Key Concepts) Key words: binominal system of naming; science of classification is taxonomy; species; levels of classification (know them); dichotomous identification key; 5 kingdoms; etc†¦ CLASSIFICATION Our oceans have a great variety of life forms. Thousands of new species are discovered each year. We need to identify, name, and know the biology of all the marine species. To understand this huge array of species, a simple classification system is used to produce some order out of chaos. Example: this class has persons of all sorts of shapes, sizes, colour, eye colour, finger shape size, etc†¦.what criteria would you use to separate us all out? HISTORY Historically, we group things according to their likeness or use. There were grouping such as edible, poisonous, or medicinal. In your own dialect, you have local names for the edible things on the reef but there is no name for sponges, ascidians, and nudibranchs which you have no use for. There are only general names for corals, sharks, etc. In Fiji, we have no names for the deepsea snappers because we never caught and eat them but in Hawaii and Kiribati, you have different names for different deepsea snappers because you have caught them for generations. Fiji have large lagoonal areas and never needed to fish off-shore.. 25 years ago, Fijian students knew the local names of fish. Today, many students have lost that knowledge because they rarely go back to the village. Aristotle is the first scientist to classify all living things. John Ray developed keys to identify animals. Linnaeus (1707-1778), a Swede invented a simple naming system which we still use today (binominal nomenclature) made up of 2 Latinized words (genus species). e.g. Homo sapiens (in italics or underlined with the first letter in the genus is in capital). The genus or species may be descriptive or named after a person or place. Using scientific names shows scientific exactness as compared to common names which can be very general. Example: Siganus uspi Woodland and Gawel, 1974. Genus, species, describers, year they described it in. METHODS Members of a group share many characters. We use characters which do not change e.g. structure and method of reproduction. Characters can be countable (number of fins) or expressed as a % of total length (head length etc); Characters can be absent or present. Colour can be used as a secondary character as it can change with the environment (and fade after preservation). Fossil records are used to find out about the evolution of groups of organisms. DNA is now used to separate species too. TAXONOMY The science of classification is taxonomy. A person who classifies things is a taxonomist. 5 kingdoms: animalia; plantae; fungi; protista; monera. Protista have distinct nucleus, monera has indistinct nucleus. See kingdom of living things on page 207. You may wish to break your classification into vertebrates and invertebrates. The categories are (classifying you) Kingdom: Animalia Phylum: Chordata Sub Phylum: Vertebrata Class: Mammalia Order: Primates Family: Hominidae Genus: Homo Species: sapiens What is a species: A species is a group of organisms (basically alike) and can interbreed under natural conditions to produce fertile off spring. Consider a mule (horse x donkey); a liger (lion x tiger). Infertile off springs. Butterfly fishes can hybridize. Marine Biodiversity Biodiversity refers to the number and variety of earth’s life forms (remember the 5 kingdoms). KNOW THE Importance of biodiversity 1. If you care about the environment, you must feel strongly that other living things have a right to survive alongside each other. Other organisms do not need to benefit humans directly to have a right to exist. 2. By protecting the earth’s biodiversity, we are ensuring my own survival. As we learn about the amazing complexity of earth’s biodiversity, we will discover more and more direct benefits. 3 types of diversities 1. genetic biodiversity (refer to genetic variety and variability within each species – genes vary between individuals within a species). Use your class as an example and see the differences – not only in colour but body shape and sizes, eye color, hair colour, skin color, shapes of hands etc. Marine species also show variability in shape and colour. 2. species biodiversity (refer to the number of different species living on earth) 1.8 million species has been discovered and described by scientists. We think there may be between 5 and 100 million species. Disappearing species- serious loss of biodiversity due to overfishing for food/use as well as increased nutrient levels caused by from pollution from the land. Old timers tell you about the amount of marine life off Suva 30 years ago-if we don’t start conserving biodiversity, we may only see them in marine parks or preserved as a specimen in museums. Endemic species-only found in a certain country e.g. Siganus u spi (USP rabbitfish) only found in Fiji. 3. ecosystem biodiversity- refer to variety in the combination of species that form ecosystems such as ponds, coral reefs, forests, or grassland. It is the variety of ecosystem types that is ecosystem diversity. An ecosystem can be as large as the Great Barrier Reef or as small as the back of a spider crab (that allows sponges, algae and worms to grow on the shell). Biodiversity in the ecosystems is not just the number of different species; it is the variation within them and the different roles they have in forming the ecosystems. Ecosystems are complex because they are formed by a variety of interactions between species. One interaction is food web; provide an attachment base for others; alter current and light patterns; provide camouflage, shelter or compete for space. Ecosystems are functional units of the marine world. Small worms are just as important as large whales because each have a vital role to play in the ecosystem. Humans interfere and the naturally-balanced ecosystem becomes unbalanced (if we take all the herbivorous fish, the algae would grow vigorously and push out the corals on the coral reef). Ecosystems are dynamic†¦changed by physical and biological processes (tides, storms, succession, humans). An ecosystem applies interactions over large and over small scale. Fish from the lagoon ecosystem depend on the mangrove ecosystem (as juvenile nursery ground) and on coral reef ecosystem (as a feeding ground). Ecosystems can be classified at different scales using parameters such as geology, coastal landforms, water temperature’ salinity, currents, upwellings, wave exposure, depth, and patterns of major life forms (e.g. seagrass). Proper functioning of the marine environment is dependent on its ecological integrity (all components are present, operational and ecological viable). Marine ecosystems are continually changing to meet the changing conditions. Biogeography Biogeography is the name given to the study of the distribution of life on earth. We may look at the windward side and leeward side of the Fiji group. The marine environment on the windward side is affected by the tradewinds which bring strong currents which in turn wash away the sediments. It is more rainy too. The leeward side has less wind and less wave action so sediments stay around. Nutrients from the land do not get disperse quickly. We can also look at the northern areas of Fiji and Rotuma (hotter) and the southern areas including Kadavu and Minerva Reef (cooler). Because the conditions are different, the organisms living there may differ too. Biodiversity and Marine Life Plankton The text book does not cover this topic. Plankton (all animals and plants that live in the water but drift about at the mercy of wind and currents). (Nekton can swim against the current e.g. fish). Those organisms that spend all their lives in the plankton are called holoplankton. Those that spend only part of their lives in the plankton are called meroplankton. Plankton are usually small but they can be up to 1.5m across e.g. large jellyfish. Phytoplankton are plant plankton and zooplankton are animal plankton. Plankton is collected by plankton nets (either by a horizontal tow or a vertical tow). Plankton are important because many are the larval stages of marine animals we see. Plankton provides food for many of the filter feeders in the marine environment (from whales to invertebrates to other plankton). Phytoplankton also produces oxygen to release into the atmosphere. Plankton support major fisheries. They recycle nutrients in the microbial loop. Examples of Phytoplankton: diatoms and dinoflagellates (causes fish poisoning). Examples of Zooplankton: copepods, jellyfish. Sunfish, arrow worms. To keep afloat (stay in the epipelagic zone) plankton swim weakly, have body fluids which are less dense than seawater, actively exude heavy ions, have gas filled sacs, use oils and fats (diatoms and fish eggs have oil), have parachute like forms (slow their sinking rate) or growing spiny appendages (also makes them harder to eat), or have watery tissue (jelly-like). Moffatt, B; Ryan, T; and Zann, L 2003. Marine Science for Australian Students. pp608. Wet Papers Publications.

Xenotransplantation and Human Fetal Tissue Transplantation :: Biology Biological Science Essays

Xenotransplantation and Human Fetal Tissue Transplantation ABSTRACT: The ecofeminist critique of dualism is applied to a consideration of two alternative paths that we might take in transplantation medicine: the utilization of organs and tissues taken from nonhuman animals, and/or further development of techniques for employing human organs and tissues, including human fetal tissue. It is concluded that from an evolutionary perspective, the assumption of a vast value disparity between human and nonhuman life is untenable, and from a moral point of view the establishment of yet another institution based on a dualistic opposition between human life, postulated to be of ultimate value, versus devalued, disposable "other" life is unacceptable. We are urged to forego xenotransplantation and instead take responsibility for whatever manipulations we choose, respectfully, to make with life that is already valued as "self" rather than "other." Technological advances in biomedicine are occurring with increasing rapidity at this time in human history, far more rapidly than most of us have been able to comprehend and evaluate them. Yet it is imperative that we strive to do so, because we are faced with a choice of paths to pursue, paths that may lead in ever more divergent directions with regard to how we conceive of ourselves as humans and our relation to the rest of the natural world. How might ecofeminism, an approach developing within environmental philosophy, be relevant to issues of biomedical ethics, and in particular to the topics of xenotransplantation and the use of human fetal tissue? Precisely because a central strand within the ethical controversies surrounding such issues has to do with the way we differentiate between "self" and "other," and ecofeminism directly addresses the linkage that may be established between the self-versus-other distinction and dualistic thinking, the drawing of sharp binary oppositions that carry heavy value disparities, an orientation that is seen to underlie relations of domination, oppression and exploitation that abound within western culture. I have designated my own emerging view an evolutionary ecofeminist position to underscore the importance of contemporary evolutionary biology's affirmation of the continuity between human life and other forms of life, a continuity that is being disregarded when we conceptualize the self-versus-other distinction according to a dualistic pattern of thought. Xenotransplantation, the transplantation of tissues and organs from other animal species into human beings, is conceived by some as the answer to the "organ shortage" problem: currently more than 45,000 persons are on the waiting list for organ transplantation within the U.

Bill Gates: Leader and Role Model Essay

Bill Gates is an effective leader and leadership role model and he is my choice for a role a model. Bill Gates has demonstrated and employed good leadership skills to be a successful business man. He has also demonstrated why he is a good role model for those who want to become leaders themselves. I believe that I share many of the leadership traits with Bill Gates and that those traits will help me in my plan for success. The reasons I chose Bill Gates as my leadership role model are as follows: he is one of the founders of Microsoft and has shown good leadership with the decisions he has made running the company and is also in the same field as my career of study which is programming. Bill Gates has many qualities of a leader, but most notably is the fact that he drove his employees hard and himself harder (Boyd, 1995). Throughout the years Bill Gates has shown his leadership capabilities through his dedication and hard work by the ever growing success of Microsoft. Another example of his leadership ability was when he released Windows 3.0 and won the battle for the first GUI operating system, he did this by keeping his hand involved in all the major, potential competitors to his pet project while also continuing development of his own product (Boyd, 1995). A few of the characteristics of an effective leader are knowing the industry in which you plan to work, building your team so that you have sufficient help to accomplish what you set out to do, and most importantly develop a vision and solid goal so the people that work for you know what they are working towards (Hill, 2009). Bill Gates has these traits as well as many more such as being motivated, being intelligent, and being hard working. In his earliest days developing DOS he would joke about what he called his seven-hour turnaround: leave the office late at night, go home, eat, sleep, and be back in the office only seven hours later, and he was proud of it (Boyd, 1995) this just goes to show how hard working he was. My own personal strengths that I have noticed are math, reading, technology (Cook, Week 2 CSI Summary, 2011), and being logical when it comes to problem solving (Cook, Personal Profile(Week 2 Journal Entry), 2011) which I believe I share with Bill Gates. The reasons I believe that these personal strengths will help me to succeed are that it will make it easier to solve work related problems because of my logical thinking process (Cook, Personal Profile(Week 2 Journal Entry), 2011). Also these strengths are an ideal match for the career path that I have chosen with is computer programming. In the field of programming you need to be efficient in all of these areas in order to succeed. Critical thinking is going to play a big part in my plan for success; it will help me to improve upon myself and to make better decisions, not only in my personal life but in my career as well. It will help me to not only know what company I should work for, but also provide me with the best way to tackle particular projects at work. Leadership skills will also play a big part in my plan for success by making it easier to accomplish my goals and giving me more options for my career. By having leadership skills I won’t be limited to just being a programmer I could in fact be a lead programmer heading up and directing an entire team. Accountability will help me to increase my chances of completing my goals of having a higher paying job that I love, like leadership skills will, but in a different way. It will make me more responsible because I am taking accountability for my actions whether it is positive or negative results. So by employing motivation, intellect, and hard work along with other leadership qualities Bill Gates has made Microsoft the company that it is today. So, with a little determination, hard work, and know how anyone can be like Bill Gates and create a thriving company. So in conclusion we should all strive to be like Bill Gates and be just as motivated and hard working in everything we do. References Boyd, A. (1995). Smart money: the story of bill Gates. In A. Boyd, Smart money: the story of bill gates. (pp. 9-26). Greensboro: Morgan Reynolds Inc. Cook, W. (2011). Personal profile(week 2 journal entry). Rockford. Cook, W. (2011). Week 2 csi summary. Rockford. Hill, C. (2009, April). Daily news. Retrieved August 14, 2011, from NYDailyNews.com: http://articles.nydailynews.com/2009-04-04/news/17928884_1_leader-understands-achievable Serrano, G. (2009, April). The gates’ leadership. Retrieved August 14, 2011, from Trends Updates: http://trendsupdates.com/the-gates%E2%80%99-leadership/

Rachel Carson and the Fight Against Indiscriminate Pesticide Use Essay

In her 1962 book, Silent Spring, Rachel Carson details the dangers of indiscriminate pesticide use, which had â€Å"already silenced the voice of spring in countless towns in America† (Carson (1962) page 3). ‘Miss Carson,’ as many of her detractors referred to her, received ridicule from academics, industry leaders and professional journals for over a decade. Years after her death, conservative and libertarian groups such as the Cato Institute, American Enterprise Institute and the Competitive Enterprise Institute attacked her and the apparent successes for environmentalism in the creation of the Environmental Protection Agency and the ban of DDT to provide an example of a ‘failed’ government program. Rachel Carson revealed the dangers imposed by indiscriminate pesticide use in her 1962 book, Silent Spring. Although Carson used DDT as her focus, the chemical was an example of the numerous synthesized pesticides employed in many aspects of mankind†™s daily lives. As a biologist with the U. S. Fish and Wildlife Service, Carson was alerted to the â€Å"numerous case reports of damage to birds and fish after DDT application† and believed that â€Å"because DDT was so effective, it unbalanced ecosystems† (Oreskes (2010) page 219). Carson expanded her research and eventually published her revealing book to alert the public and bring an end to indiscriminate use. The book made numerous claims against pesticides, illustrated the destruction caused by prior use and warned of a future in which â€Å"over increasingly large areas†¦ spring comes unheralded by the return of the birds, and the early mornings are strangely silent where once they were filled with the beauty of bird song† (Carson (1962) page 88). These â€Å"elixers of death,† she warned, are less insecticides as they are â€Å"biocides† (Carson (1962) pages 15, 8), infiltrating water supplies, food supplies and organisms from the bald eagle to man. â€Å"If [Silent Spring] stimulated the public to press for unwise and ill-conceived restrictions on the production, use or development of new chemicals, it will be the consumer who suffers.† Dr. William Darby, 1962 Heralded as one of the most influential books in the environmental movement, Carson’s writing was less scientific and more thought provoking. Her often-extreme word choices and diction provided a sense of urgency for some, but drew many detractors. Doctor William Darby, a Professor of Biochemistry at Vanderbilt University, reviewed Silent Spring shortly after its publishing. According to Darby, the â€Å"dramatic description[s]† were simply a ploy to mask other scientific findings are mislead the public (Darby (1962)). Darby accused Carson of â€Å"name-drops by quoting or referring to renowned scientists out of context†¦ [leading] the reader to conclude that the authority mentioned is in accord with the author’s position† (Darby (1962)). To further refute her claims, Darby refers to her as â€Å"Miss Carson† throughout his essay. This treatment of certainly harmed, or was an attempt to harm, her credibility in the scientific field. He continues â€Å"her ignorance or biases on some of the considerations throw doubt on her competence to judge policy† (Darby (1962)). Darby stated that â€Å"if it stimulated the public to press for unwise and ill-conceived restrictions on the production, use or development of new chemicals, it will be the consumer who suffers.† Here was an academic, in the field of biochemistry, blatantly denouncing Carson and her conclusions. In The Chemicals Around Us, a viewpoint published in Chemical Weekly in July 1962, Carson was referred to as a â€Å"crank† and that her writing style was more indicative of â€Å"a lawyer preparing a brief† (Chemical Weekly (1962)). Obviously a somewhat biased publication, the article continued to claim that although â€Å"her facts are correct, her conclusions less certain, and her innuendos misleading†¦ such a public be damned attitude was outmoded some years ago and†¦ too many people are watching.† The phrase, â€Å"too many people are watching† referred to the chemical industry and pro-chemical government, implying that despite her efforts, they would fight back against such erroneous claims with ease. Carson’s detractors were not publishing this information against her for publicity, but were concerned. They were not concerned about the indiscriminate use of pesticides, but rather the ability of public outrage and the future of the chemicals industry. By attacking Carson’s conclusions and writing style, they could distract from the dangerous scientific findings. Facing harsh criticism, Carson’s urgent push for policy against indiscriminate pesticide use seemed to stall. When President Kennedy tasked the President’s Science Advisory Committee with investigating the claims, a new hope emerged. Although the committee did not back or deny Carson’s claims, they lay the burden of proof â€Å"on those who argued that persistent pesticides w ere safe† (Oreskes (2010) page 222). The paradigm shifted against the chemical industry. The findings established that the industry itself was tasked with proving the pesticides used were not a danger to human health or the environment, â€Å"explicitly invoking the standard of reasonable doubt,† rather than those against indiscriminate use proving pesticides were a danger (Oreskes (2010) pages 220-224). According to Naomi Oreskes and Erik Conway in their 2010 book, Merchants of Doubt, â€Å"the legal phrase reasonable doubt suggests that they were guided by existing legal frameworks†¦ to demonstrate the safety of their products,† and that â€Å"manufacturers had not demonstrated the safety of DDT, and reasonable people now had reason to doubt it† (Oreskes (2010) page 222). It took two more Presidential Administrations before President Nixon authorized the creation of the Environmental Protection Agency in 1970 and in 1972, the ban on the use of DDT in the United States. The environmental movement, the work done by Rachel Carson, the President’s Science Advisory Committee, numerous scientists and the creation of the Environmental Protection Agency and banning of DDT was often heralded as a true governmental policy success story. Not until the early 2000s did the evidence exist that DDT was in fact harmful to humans, and a dangerous carcinogen (Oreskes (2010) page 229). For three decades, the establishment of the EPA was used as an example to follow for the creation of new social, economic and environmental policies. As conservative and libertarian think tanks in the mid 1990s were facing new policies and government regulation conflicting with their ideals, a new strategy for combat emerged. By slandering Carson, â€Å"freemarketeers realized [they] could strengthen the argument against regulation in general. (Oreskes (2010) page 218). To argue against regulation, they would destroy the main example of successful policy and regulation: the establishment of the EPA and banning of DDT. In the late 1990s, groups such as the Cato Institute, American Enterprise Institute and the Competitive Enterprise Institute renewed the attacks on Rachel Carson and the â€Å"junk-science†Ã¢â‚¬â€scientific findings that could not be explained under the free-market system—that led to the ban of DDT in the United States. These think tanks, backed monetarily by Philip Morris and other corporation, â€Å"organized off-the record briefings [with members of Congress], wrote and placed op-ed pieces, and organized radio interviews† (Oreskes, (2010) page 234). The Heartland Institute, focused on â€Å"free-market solutions to social and economic problems†¦ insist[ed] that some one million†¦lives could be saved annually† in developing countries around the world through the use of DDT (Oreskes (2010) page 2 33). There were even claims that her â€Å"false alarm† about pesticides led to the death of millions, making her â€Å"worse than Hitler† (Oreskes (2010) page 217). By destroying Carson’s reputation at the expense of key facts and scientific findings, these groups were changing history. â€Å"Orwell understood that those in power will always seek to control history, because whoever controls the past controls the present† (Oreskes (2010) page 238). Conservative and Libertarian think tanks believed they could control history to derail the progress of regulatory authority in the United States. In the forward to Silent Spring, Carson quotes Albert Schweitzer, â€Å"Man has lost the capacity to foresee and to forestall, He will end by destroying the earth† (Carson (1962) Forward). According to Carson, â€Å"it took hundreds of millions of years for life to produce the life that now inhabits the earth†¦ [and] to adjust to these chemicals would require time on the scale that is nature’s, it would require not merely the years of a man’s life but he life of generations† (Carson (1962) page 7). Rachel Carson believed indiscriminate pesticide use and the continued development of synthetic chemicals would devastate our planet in a way that would require generations for the environment to reach equilibrium. E. B. White, an American essayist once wrote, â€Å"I am pessimistic about the human race because it is too ingenious for its own good. Our approach to nature is to beat it into submission. We would stand a better chance of survival is we accommodated ourselves to the planet and viewed it appreciatively instead of skeptically and dictatorially† (Carson (1962) Forward). By allowing the leaders of this nation to be manipulated by groups controlling history, we failed not only Rachel Carson, but ourselves, our environment and our future. Carson, Rachel. Silent Spring. Boston, Massachusetts: Houghton Mifflin Co, 1962. (Carson (1962)) â€Å"The Chemicals Around Us.† Viewpoint, Chemical Weekly. July 14, 1962: 5. (Chemical Weekly (1962)) Darby, William J. Text from Jukes, Thomas, 1962. â€Å"A Town in Harmony.† Chemical & Engineering News (Aug 18): 5. (Darby (1962)) Oreskes, Naomi, and Erik M. Conway. â€Å"Chapter 7: Denial Rides Again.† Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming. New York: Bloomsbury, 2010. (Oreskes (2010))

Free Essays on A Tale Of Two Murders

A tale of two murders: Comparing the "The Cask of Amontillado" and "The Tell-Tale Heart.† Edgar Allan Poe has often been considered the father of the psychological thriller. Two of his best examples are "The Tell-Tale Heart" and "The Cask of Amontillado." Both are excellent short stories that tell of murder, revenge, and madness. The narrators of "The Tell-Tale Heart" and the "The Cask of Amontillado" are trying to convince the reader of their sanity but have only become victims of the madness, which they had hoped to escape. By analyzing the differences and the similarities of "The Cask of Amontillado" and "The Tell-Tale Heart," one can see that Poe uses a certain approach in creating these two works. Poe has been the center of many critical studies; most trying to dissect his mind and get into the heart and meaning of his work, "Criticism now tends to ask, not whether Poe is a great writer, but why" (Buranelli 132). Poe's characters in both "The Tell-Tale Heart" and "The Cask of Amontillado" confess of murder. Not only do they both commit murder, but they also escape external punishment and suffer endless internal turmoil. Therefore, "The punishment comes not from a church, a law, or even from society: it comes from some inner compulsion of the evil-doer himself who suffers...Thus he has willed his crime and he wills his retribution" (Davidson 189). Both characters take the lives of the men in the stories with little regard, "These characters are themselves god-players" (Davidson 189). In "The Tell-Tale Heart" the narrator confesses to the unsuspected police to receive his punishment, " in this respect the god easily passes into the devil and becomes his maker and his slayer both"(Davidson 190). In both stories, the reader becomes quickly aware of the fact that both narrators are not reliable. The narrators feel that they performed the murders so calmly so there is no way they could be mad. In both stories the narrator is continuall... Free Essays on A Tale Of Two Murders Free Essays on A Tale Of Two Murders A tale of two murders: Comparing the "The Cask of Amontillado" and "The Tell-Tale Heart.† Edgar Allan Poe has often been considered the father of the psychological thriller. Two of his best examples are "The Tell-Tale Heart" and "The Cask of Amontillado." Both are excellent short stories that tell of murder, revenge, and madness. The narrators of "The Tell-Tale Heart" and the "The Cask of Amontillado" are trying to convince the reader of their sanity but have only become victims of the madness, which they had hoped to escape. By analyzing the differences and the similarities of "The Cask of Amontillado" and "The Tell-Tale Heart," one can see that Poe uses a certain approach in creating these two works. Poe has been the center of many critical studies; most trying to dissect his mind and get into the heart and meaning of his work, "Criticism now tends to ask, not whether Poe is a great writer, but why" (Buranelli 132). Poe's characters in both "The Tell-Tale Heart" and "The Cask of Amontillado" confess of murder. Not only do they both commit murder, but they also escape external punishment and suffer endless internal turmoil. Therefore, "The punishment comes not from a church, a law, or even from society: it comes from some inner compulsion of the evil-doer himself who suffers...Thus he has willed his crime and he wills his retribution" (Davidson 189). Both characters take the lives of the men in the stories with little regard, "These characters are themselves god-players" (Davidson 189). In "The Tell-Tale Heart" the narrator confesses to the unsuspected police to receive his punishment, " in this respect the god easily passes into the devil and becomes his maker and his slayer both"(Davidson 190). In both stories, the reader becomes quickly aware of the fact that both narrators are not reliable. The narrators feel that they performed the murders so calmly so there is no way they could be mad. In both stories the narrator is continuall...

Revive †The Long Mynd Tea Company TLMTC

Revive – The Long Mynd Tea Company TLMTC Background The Long Mynd Tea Company â€Å"TLMTC† is a leading player in the specialty and green tea market in United Kingdom. UK, with a market share of 63%, is the largest tea consuming market in Western Europe (Tropical Commodity Coalition). Tea consumption in UK was pegged at 31,000 tonnes in the year 2008.Advertising We will write a custom coursework sample on Revive – The Long Mynd Tea Company â€Å"TLMTC† specifically for you for only $16.05 $11/page Learn More Our internal Long Mynd Business Intelligence Unit â€Å"LMBIU† has indicated that global supply deficits in 2010 mostly attributed to severe droughts in Kenya and India in 2009 resulted in global tea prices hitting a historical high in 2009. This resulted in Unilever’s PG Tips being priced 28% higher than a year ago, while Tetley was pegged at 7% more expensive (Euromonitor). Business Issues The demand for tea in UK has been healthy but rising prices in the ma rket can lead to fall in demand especially for specialty tea which is priced slightly higher than regular tea. TLMTC recognizes the issue and to counter and differentiate its offering we plan to introduce a unique range of product, herbal and fruit tea-bags under the brand name Revive. Revive offers a unique feature to consumers in the new range of teabags which is the shape of the bags. The company is planning to use an innovative manufacturing process to craft the tea-bags in irregular shapes which involves only minimum wastage. The new bag is designed in a unique flower shape. The product will be distributed through the existing delivery channels of hypermarkets and supermarkets. We will also tie-up with large cafà © chains to distribute the product. We plan to promote the launch by an aggressive campaign involving magazine and posters in the Autumn of 2011. The key message in the ads will be around the unique shape and attempt to tie it to herbal and health connotations. The ad s will also carry the message of good taste of the tea. Research Objectives TLMTC wants to know whether the unique shape of the tea-bag and the taste of the tea are appealing to consumers.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More We want to test the hypothesis that the consumers perceive the package as a differentiating factor. We are also interested in validating the hypothesis that the taste of the new product will be accepted by consumers. The exploration of these aspects will help us make any possible changes to the product and communication. We also assume that consumers will associate the floral shape to herbs and healthiness. The study should provide us with a clear understanding of how the consumers perceive the packaging as a differentiator. It should also give us clear guidelines on what are the positive and negative perceptions about the new pack. We expec t to get recommendations in form of a programme of research to guide us through the launch of Revive. Deliverables We expect to receive a complete report of the research in 4 hard copies and an electronic version of the report to be submitted at the LMBIU office at our corporate headquarters. We also require the research agency to submit a PowerPoint presentation and present it to the marketing team at our offices 1 week after the final report is submitted. Limitations Timing: TLMTC wants to have the final report ready by no later than 3rd week of July’ 2011. The marketing team would first review and approve the report. Thereafter, the agency would need to present the key research findings to the marketing team latest by the last week of July’2011. Budget: The budget that we are willing to allocate to the project is no more than  £60,000. This includes any sum spent on travel and other activities to finish the project. Location: Revive will be launched nationally in UK and hence we want the research to be carried throughout the country in all major cities. Proposal Submission Information TLMTC expects a research proposal from the research agency in 2 weeks from the date of receiving research brief. The proposal should be submitted electronically to us, in attention to our marketing manager.Advertising We will write a custom coursework sample on Revive – The Long Mynd Tea Company â€Å"TLMTC† specifically for you for only $16.05 $11/page Learn More Research Proposal for ‘Revive’ By Insights Consulting Limited Background Long Mynd Tea Company â€Å"TLMTC†, a leading specialty tea company in United Kingdom, is looking to innovate and introduce a unique range of herbal and fruit tea bags under the brand name ‘Revive’. To help them with the exercise, TLMTC has approached the Insights Consulting team to submit a Research Proposal for the study. We understand that you want to pri marily assess consumer perception of the flower shaped tea bags, which is essentially the prime differentiating factor of the new range, as well as evaluate whether the taste of the new range appeal to consumers. ‘ Tea is a very versatile and competitive category in United Kingdom and hence a deep understanding of the category in general and consumer attitude towards the product in particular needs to be presented in the study (Wilson, 2008). The following outlines our approach to the study in terms of research objectives, scope of the analysis, timelines and budget for the same. Objectives To understand the consumer preference and attitude towards the new brand of tea-bags being launched by TLMTC on two parameters namely; consumer appeal for the innovative shape of bags and taste of the product. By means of the study we will provide you with a complete programme of research (data acquisition and analytics) to guide them through the launch of the product. The report will also provide guidelines on any changes that we deem necessary to make the product more appealing to the target consumer group. The report will also provide leads on consumer perception that will help your marketing team to develop the correct strategy/message to be communicated to consumers though advertisement campaigns. Methodology – Research Design Insights Consulting proposes to conduct the study to gauge the appeal for the taste and packaging among the target consumers. As the product is meant for the health conscious group, research would be carried out among those aged between 18-55 years representing Young adults (18-29 years), Older adults (30-40 years) and Middle-aged (41-55 years) consumers. We understand from secondary sources that for the TLMTC’s product segment, which is herbal teas, to become main segment there is a need for continued innovation around flavour in order to improve the taste of the product. As of now, regular tea is consumed by around 22 millio n of the UK population and more than half (56%) have experimented with herbal tea but its taste did not appeal to them (Mintel, 2011).Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To have a better understanding of the complex consumer preferences, we suggest an optimum combination of both qualitative and quantitative tests to meet the objectives of the study. Following are the recommended methods: Focus Group Discussions We propose to conduct in total 9 Focus group discussions in the 3 major cities of United Kingdom which will provide us with a good representation of the target market – London, Manchester and Glasgow, 3 in each city such that it covers all age bands. The Focus group discussion would be led by a moderator while a panel of experts would be present to measure the emotional/ subconscious reactions of the participants. The participants would be first shown the new tea bags and the moderator would direct questions around the first reaction of the participants, would they like to buy and use it, do they perceive the product to be healthy to understand if the health platform will work for the product, would they be ready to pay a premium for t he unique offering, would they include the offering in their daily diet, what would be the likelihood of repeat purchase and most important of all; their suggestions on the product and its unique packaging. Tea is seen as a healthy drink with high antioxidant content which claims to have slimming effects (University of Maryland, 2010). We understand from other studies that women prefer herbal tea as compared to their male counterparts (DailyMail, 2011). The FGDs will try to understand this angle as well and try to find if there is a special need of this consumer segment which can be addressed by the product in its current form or with any variants. Taste Test The participants would then be requested to taste the product and the next round of discussions would be directed to that aspect. It would again assess the first reaction, how they would like to consume it, would they be ready to pay a premium for this experience, etc. It is also very important to assess that the health connota tion does not intervene with the taste experience of consumers. The taste test will also provide us insights into how different consumers perceive â€Å"Revive† as compared to the other brands available in the market. The moderator can also test the possibility of certain flavours and variety (Hot/ Iced) which the participants might seek. Projective Techniques We also propose to use Projective Techniques in the focus groups. We will introduce photos and use techniques such as word association and third person technique. Participants will be asked to look at photos and associate different types of people with the new concept/packaging and taste. This technique would be especially useful since it is a premium product and hence would help in measuring whether it succeeds in appealing to the higher sensibilities of the consumers. This will help us understand the motivations of consumers in consuming the category. It may also help in forming a platform for promotion message buildi ng directed at the target market. We appreciate the general feeling that Projective techniques in themselves may not provide any robust insights and are not considered as method of choice to study consumer motivation, nor do these techniques provide all the tools for such studies. Though they do help a researcher uncover feelings, beliefs, attitudes and motivation which many consumers find difficult to articulate and explain (Donoghue, 2000). In an experience based category like herbal tea, these techniques will be worthwhile to use. Questionnaire Based Survey Administered surveys are important to cover a larger sample base and also gain information on aspects which cannot be covered through qualitative measures. It would aim at profiling tea drinkers and non drinkers demographically (Revive being a health based premium offering – income, age and gender profiling gains major importance), assess their eating habits (and mainly tea drinking habits in case of tea drinkers and pr obability of drinking tea in case of non drinkers) and shopping habits, price they would be willing to pay for the product and the optimum pack size for first trials (which would help you in the launch promotions). It would be also important to analyze whether consumers shift from other beverages to herbal tea given its benefits and increasing health consciousness (The Observer). The survey questionnaire would be designed based on the above aspects and the inputs we receive in the FGDs. It would include a screener to ensure data collection from a representative sample. Alternate Techniques An alternative to Focus Group discussions is Online Focus Group discussion. We can also replace the normal taste test with blind taste test. We can also take help of depth interviews to get in-depth understanding of consumers on a one-to-one basis. Online focus Group discussions are hard to monitor and they are quite impersonal to gauge customer reaction, which in a way hinders the qualitative ass essment associated with focus group discussions. They are also not a good way to reach non-computer literate consumer base and need additional infrastructure (Wright, 2005). We will also miss out on experiential elements which are essential to a product category like tea. Blind taste tests can be a good medium but here we want to establish the taste perceptions of just our brand and get qualitative feedback on taste comparison. Blind taste test also requires additional product samples to be used which will have additional time and cost implications. Hence we recommend doing normal taste test. Depth interviews are a good option but are costly and time consuming exercise. Given the budget constraint and quick turnaround time of the project we recommend conducting focus group discussion which will allow us to combine the discussion with taste test and use our projective techniques as well. Internet and in-venue surveys would help in accumulating additional information through a larger sample thus optimizing results and providing an all round analysis. This combination will provide us with a robust solution on the research front and also help us overcome the various limitations like time and budget restrictions. Sampling Focus Group Discussions Target population: Health conscious people (18-55 years) and tea drinkers. Sampling frame: Our database for each city. Sampling method: The sampling would be a combination of. Stratified sampling: since the respondents of Focus Group have to meet the criteria of being tea drinkers. Quota sampling: to cover the entire target age group and both the genders. Sample size: 90. Quotas Since females are the primary shoppers in UK (Lake) as well as prominent consumers of herbal tea, their quota is kept higher than males. The quotas would be as follows: Gender Age Group Quota Female Young Adults, 12-29 years 24% Older Adults, 30- 40 years 20% Middle Aged, 41- 55 years 23% Male Young Adults, 12-29 years 10% Older Ad ults, 30- 40 years 13% Middle Aged, 41- 55 years 10% The sample will be sourced equally from North, South and Midlands (33% each) to ensure uniformity and non-biased result due to skewed sample. The group discussions will be carried out in the following scheme- Group 1: South young adults 18 – 29, (3 males, 7 females) Group 2: South older adults 30 – 40, (4 males, 6 females) Group 3: South middle aged 41 – 55, (3 males, 7 females) Group 4: North young adults 18 – 29, (3 males, 7 females) Group 5: North older adults 30 – 40, (4 males, 6 females) Group 6: North middle-aged 41 – 55, (3 males, 7 females) Group 7: Midlands young adults 18 – 29, (3 males, 7 females) Group 8: Midlands older adults 30 – 40, (4 males, 6 females) Group 9: Midlands middle aged 41 – 55, (3 males, 7 females) Survey Target population: Health conscious people (18-55 years). Sampling frame: Our database for each city (for in-venue surveys) and Internet Panel for Online surveys. Sampling method: Quota sampling, to cover the entire target age group and both the genders. Sample size: A sample of 1200 would be distributed equally between In-venue Surveys (600) and Online surveys (600). Quotas The survey questionnaire would be administered among both tea drinkers (75%) and non drinkers (25%). It would span 1200 respondents (400 from each city – 100 males, 300 females). This will ensure a proper coverage of the target consumer groups and thus provide us with robust results. Data Collection and Analysis Our team will record, transcribe and analyze each of the group discussions and use their results for the final recommendations. The results will be categorized and presented to reflect the views of each demographic group separately and on a combined level to give a holistic view of consumer perception and preference. The taste tests and projective techniques will also be analyzed and combined with the results of the overa ll FGDs to come up with a complete solution as required by you. Imbibing the learning from the opinions and ideas that come out in the study, the final report will be a complete guide that will help TLMTC launch Revive successfully in the market. It will provide adequate consumer insights and marketing cues to help your team in strategizing a successful launch. The questionnaires would be administered both in person and through internet (50% 50%).Personal interviews would be conducted at strategic venues; essentially data would be collected from outside retail outlets (hypermarkets/ supermarkets – distributions channels for ‘Revive’) and cafà ©s as they would help in reaching out to our main target market, i.e. shoppers and tea/brewed beverage consumers respectively. Internet interviews would save time and cost, at the same time in-venue surveys would optimize sample representation. Deliverables We will submit 4 (four) hard copies and an electronic copy of the report as requested by TLMTC at end of the study. The report will provide in-depth analysis and report the facts and insights that we gather from the exercise. It will also discuss the recommendations we will make and explain the rationale of the same. We will also clearly spell out the limitations (if any) of the study. As requested we will also do a PowerPoint presentation of the key results at your head offices one week after the final report is approved. We understand that the audience at the presentation will be members from the marketing team who would be more interested in the key takeaways and action points. As such, we will only present the top-line findings and recommendations at the presentation. Timing We assume that the proposal will be accepted by second week of May 2011 and we will be able to start work from third week of May around 16 May, 2011. The project will take approximately 8 weeks to finish after the proposal is accepted. We plan to finish-off the final prese ntation by 11 July, 2011 so that your marketing team gets ample time to execute the recommendations for an Autumn launch. Tasks Start date Duration (in number of working days) End date Set up focus groups 16.05.2011 5 20.05.2011 Focus Group Discussions 23.05.2011 5 27.06.2011 FGD Data Analysis 30.05.2011 7 07.06.2011 Compiling Report 08.06.2011 5 14.06.2011 Set up Questionnaire 15.06.2011 3 17.06.2011 Field work 20.06.2011 5 24.06.2011 Survey data Analysis and Report 27.06.2011 7 05.07.2011 Submission of Final Report 06.07.2011 1 06.07.2011 Review of the report and feedback 07.07.2011 2 08.07.2011 PowerPoint Presentation 11.07.2011 1 11.07.2011 Budget The total cost of the project is estimated at  £58,500 as follows: Task Cost/unit No.’s Total Cost Focus Group Discussions ( 2 hours each)  £3,000 9  £27,000 In-venue Interviews  £24 600  £14,400 Internet Interviews  £13.5 600  £8,100 Project management/ Data processing  £9, 000 Total  £58,500 We have tried to adjust the cost of the project under the budget limit indicated by TLMTC in the research brief. DailyMail. â€Å"Women prefer herbal tea to a cuppa.† Mail Online. n.d. 22 March 2011 dailymail.co.uk/health/article-76450/Women-prefer-herbal-tea-cuppa.html Donoghu, Sunà ©. â€Å"Projective techniques in consumer research.† Journal of Family Ecology and Consumer Sciences. (2000). 23 March 2011 ajol.info/index.php/jfecs/article/viewFile/52784/41386 Euromonitor. January 2011. â€Å"Tea in the United Kingdom.† Country Report. 20 March 2011 euromonitor.com/tea-in-the-united-kingdom/report Lake, Dr. Amelia. Aamedya. British Food Journal. n.d. 23 March 2011 aamedya.com/HealtH-58774-three-Quarters-of-Women-are-households-chief-cook-and-food-shopper-uk-study-finds/three-Quarters-of-Women-are-households-chief-cook-and-food-shopper-uk-study-finds Mintel. â€Å"Tea and Other Hot Drinks UK February 2011.† Oxygen Mintel. (F ebruary 2011). 21 March. 2011 http://oxygen.mintel.com/sinatra/oxygen/display/id=545331 Tropical Commodity Coalition. â€Å"Tea Barometer 2010.† n.d. 20 March. 2011 University of Maryland. â€Å"Green Tea.† 2010. 23 March 2011 umm.edu/altmed/articles/green-tea-000255.htm Wilson, Elliot. â€Å"Drink of the day once again.† The Guardian 17 August. 2008. 22 March 2011 guardian.co.uk/business/2008/aug/17/fooddrinks Wright, K. B. â€Å"Researching Internet-based populations: Advantages and disadvantages of online survey research, online questionnaire authoring software packages, and web survey services.† Journal of Computer-Mediated Communication, 10(3), article 11. (2005). 22 March 2011 http://jcmc.indiana.edu/vol10/issue3/wright.html?ref=BenimShopum.com